M&T Bank wanted to give the consumer a product that was targeted to a specific need outside of their main website. They were looking for a microsite that would showcase a learning center for their Reverse Mortgage financing focusing on senior homeowners. VertaSource met with M&T Bank to start the process of creating the concept to developing the website to using geo targeting for search engine optimization. The site was geared more towards the older demographic which required our team to increase the font size within the site.